Agenda For #BrandedContentDay

Speakers At #BrandedContentDay

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Dylan Wyn Pugh

Head of Commercial, Red Bull

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Imogen Fox

Executive Editor, Guardian Labs

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Adam Foley

Director of Sales & Strategy, The Guardian

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Katie Macaulay

Managing Director, AB

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Melanie Deziel

Founder of StoryFuel

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Monica Majumdar

Head of UK Strategy of Verizon Media

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Sumant Bhatia

Performance Consultant & Content Creator, BP: Learning Innovation

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Nina Nørgaard Jacobsen

CEO and Founder, Biites

Official Sponsor

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Rich Cheary

CEO, Publisher's Toolbox

Official Sponsor

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Stefano Marrone

Founder and Creative Partner of Nucco Brain

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Kevin Ayadassen

Head of Branded Content, The Drum

Official Media Partner

Morning

 

9:30 – 10:30 Registration & Coffee 

10:30 – 11:00 Keynote: The Science of Storytelling

11:00 – 11:05 Tricks of the Branded Video Trade: Impact of Music and Audio

11:05 – 11:25 Guardian Labs: 20 Case Studies in 20 Minutes

11:25 – 11:45 Break

11:45 – 12:05 Panel Discussion: Measuring ROI 

 12:05 – 12:10 Tricks of the Branded Video Trade: Impact of Grading and Editing Techniques

12:10 – 12:30 Influencer Marketing

12:30 – 1:00 Branded Content Day 2030: The Future Of Audience Engagement

1:00 – 2:00 Lunch + Networking

Afternoon

 

2:00pm – 2:20pm Fireside Chat: How To Harness AI, Data and Tech,

2:20 – 2:25 Tricks of the Branded Video Trade: Impact of Lighting and Camera Tech

2:25 – 2:40 Panel Discussion: B2B and Internal Comms

2:40 – 2:45 BCMA: “Why I Love Branded Content”

 2:45 – 3:00 Coffee Break

3:00 – 3:20 Panel Discussion: Executing Cross-Platform Campaigns

3:20 – 3:35 Interview – Melanie Deziel 

3:35 – 3:55 Keynote: Dylan Wyn Pugh, Head of Commercial, Red Bull

3:55 – 4:00 Closing Remarks

4:00 – 5:00 Networking

*Agenda subject to change