Agenda For #BrandedContentDay

Morning

 

9:30 – 10:30

Registration & coffee 

 

10:30 – 10:35

Introduction from Pete Fergusson, founder and CEO of Nemorin Film & Video

 

10:30 – 10:55

Keynote: brands as the new patrons of the arts, Monica Majumdar, head of UK strategy, Verizon

 

10:55 – 11:05

Branded content: a global perspective (part 1) 

 

11:05 – 11:25

Guardian labs: 20 case studies in 20 minutes, Adam Foley, director of sales and strategy, The Guardian & Imogen Fox, executive editor, Guardian Labs

11:25 – 11:45 Break

11:45 – 12:05

Panel discussion: measuring ROI, Stefano Marrone, founder and creative partner of Nucco Brain, Nina Nørgaard Jacobsen, CEO and founder of Biites, Eleanor Thorton-Firkin, head of content and creative development, Ipsos Connect, Denise Parkinson, TI Media. Moderated by Andrew Canter, CEO of BCMA

 

12:05 – 12:10

Best of branded content 2019

 

12:10 – 12:30

Influencer marketing: Jack Woodcock, lead creative strategist, Twitch, Emma Harman MD EMEA, Whalar. Moderated by Scott Guthrie, influencer marketing consultant

 

12:30  – 12:35

Best of branded content 2019

 

12:35 – 1:00

Branded Content Day 2030: the future of audience engagement. Tamara Jacobs, content strategist, Reuters, Dean Matthewson, strategy director BHH London, Rich Cheary, CEO, Publishers Toolbox, Alvin Hussey, commercial director Beano Studios. Moderated by Kevin Ayadassen, head of branded content, The Drum

1:00 – 2:00 Lunch + networking

Afternoon

 

2:00pm – 2:20pm

Fireside chat: How to harness AI, data and tech: Gregg Stewart, board advisor, Nemorin Film & Video/Nemorin+, Jean-Claude Pitcho, EMEA business development lead, eZ Systems

Moderated by Nic Kemp, workflow and innovation consultant

 

2:20 – 2:25

Best of branded content 2019

 

2:25 – 2:40

Panel discussion: B2B and internal comms, Sumant Bhatia, performance consultant & content creator, BP Learning Innovation, Katie Macaulay, managing director, AB, Will Sturgeon, head of content and thought leadership, PwC. Moderated by Tim Collison, independent communications consultant

 

2:40 – 2:45

Branded content: a global perspective (part 2)

 2:45 – 3:00 Coffee Break

3:00 – 3:20

Keynote: BAFTA, brands, broadcasters and Hollywood, Chantal Rickards, outgoing CEO, BAFTA, Los Angeles

 

3:20 – 3:35 

A brand storytelling masterclass: Melanie Deziel, founder of StoryFuel

 

3:35 – 3:55

Red Bull: ‘Let’s work together – the future of branded content’ Dylan Wyn Pugh, head of commercial, Red Bull

 

3:55 – 4:00

Closing remarks, Pete Fergusson, CEO and founder of Nemorin Film & Video

4:00 – 5:00 Networking

*Agenda subject to change