Agenda For #BrandedContentDay

Speakers At #BrandedContentDay

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Adam Foley

Director of sales and strategy, The Guardian

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Imogen Fox

Executive editor, Guardian Labs

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Monica Majumdar

Head of UK strategy of Verizon Media

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Melanie Deziel 

Founder of StoryFuel

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Timothy Armoo

Founder and CEO of Fanbytes

Morning

 

9:30 – 10:30 Registration & Coffee 

10:30 – 11:00 Keynote: The Science of Storytelling

11:00 – 11:05 Tricks of the Branded Video Trade: Impact of Music and Audio

11:05 – 11:25 Guardian Labs: 20 Case Studies in 20 Minutes

11:25 – 11:45 Break

11:45 – 12:05 Panel Discussion: Measuring ROI 

 12:05 – 12:10 Tricks of the Branded Video Trade: Impact of Grading and Editing Techniques

12:10 – 12:30 Debate: Influencer Marketing 

12:30 – 2:00 Lunch + Networking

Afternoon

 

2:00pm – 2:20pm Fireside Chat: How To Harness AI, Data and Tech,

2:20 – 2:25 Tricks of the Branded Video Trade: Impact of Lighting and Camera Tech

2:25 – 2:40 Panel Discussion: B2B and Internal Comms

2:40 – 2:45 BCMA: “Why I Love Branded Content”

 2:45 – 3:00 Coffee Break

3:00 – 3:20 Panel Discussion: Executing Cross-Platform Campaigns

3:20 – 3:35 Interview – Melanie Deziel 

3:35 – 3:55 Keynote: TBC

3:55 – 4:00 Closing Remarks

4:00 – 5:00 Networking

*Agenda subject to change